It would have been a great source of comfort for millions who died in foreign fields to know their noble sacrifice would still be honoured a century later, in an advert for a shop.
Remembrance Day is not about the loss of life: the only way to hold those lives sacred is not to send them off to war in the first place.
Dominic Alexander debunks ten myths being used by politicians and historians to rebrand World War I in the centenary of its outbreak.
Lindsey German explains why she won't be intimidated by the mania which sees wearing a red poppy as a test of loyalty, a definition of Britishness.
The black poppy commemorates all those who have died due to imperialist war and its legacy: dead soldiers, dead civilians and dead conscientious objectors.
Harry Leslie Smith will no longer allow his obligation as a veteran to remember those who died in the great wars to be co-opted by current or former politicians to justify our folly in Iraq, our morally dubious war on terror