The real estate industry is booming, but that doesn’t mean that your business is necessarily performing well. While many real estate companies have been doing quite well thanks to increased demand from COVID-19 and lower mortgage rates, you still need to put in the work if you want to really capitalize on all this increased interest in moving homes, buying property, or renting a bigger place. Especially with consumers working from home more for the foreseeable future, being able to get on potential buyers’ radars as soon as possible is one of the best ways to start making more money during this boom. How do you achieve that? Marketing and advertising.
Word-of-mouth might be one of the best tools a realtor or realty company has in its arsenal; however, that doesn’t mean that there’s not a place for traditional marketing and advertising tactics. In fact, there are plenty of different strategies that you can put to use starting this week that can bolster traffic to your website and potentially net you more customers. Remember that the real estate industry can seem complicated and confusing to the everyday person, especially if they’re first-time homebuyers. Read on for a few tips and tricks to introduce into your marketing strategy, and you may be surprised with the increase in the interest your business gets over the next month or two!
Leverage branded video content whenever possible.
Video content is becoming more and more important to the way that every business markets itself online. As such, if you don’t already have a YouTube channel but have other social media accounts, it’s critical that you start putting some videos up online. People are watching YouTube more and more, and especially as people look to purchase a home for the first time, a video talking about the pros and cons of different living arrangements may really perform well on YouTube.
Of course, it’s important to make sure that your videos look polished, so spend some time branding your YouTube channel with high-quality YouTube channel art and banners. If you don’t have the best graphic designer to help you spruce up your YouTube channel, consider looking at templates that will allow you to customize a few raw files with different fonts and upload your logo for great-looking channel art. There are plenty of YouTube banner templates and channel art files out there for you to customize, whether you’re looking for YouTube banner layout graphics or another type of file to really make your YouTube channel art-pop. Best of all, you don’t even need to have a ton of Photoshop, Illustrator, or Canva experience in order to use these templates, meaning you can spend less time worrying about whether your YouTube banner is the right number of pixels and more time focusing on creating great video content with YouTube banner templates that put your name and brand front-and-center.
Get your name in the press!
Anytime you have a major sale or acquisition as a realty company, it’s vital that you drum up some press about it. Even if it doesn’t seem like a big deal to you, issuing a press release about your success helps get your name out there and ensures that consumers associate you with success in the realty industry. Whether one of your team members just brokered a major deal or you’ve finished a really exciting expansion, there’s more newsworthy content in your realty business than you think. The Venterra team is great at this sort of press and public relations work, resulting in Venterra realty having a great reputation for excellent customer service and wonderful company culture in their area. Even getting one of your team members to weigh in on the market through an op-ed or short interview with your local paper could wind up netting you, new clients. Best of all, with so many blogs out there these days, you can likely get the same press release to run in more than one media outlet, giving you the opportunity to get even more clicks. If you need some inspiration, take a look at the sorts of press mentions Venterra realty gets to get your creative juices flowing first thing.
Run a lead generation campaign using photos and testimonials from past clients.
Every time you make a sale, you should be including photos from a professional photographer of the person who you represented in the buying or selling process, as well as photos of the property itself. While you might think that having an iPhone take these photos is fine if you really want to put your best foot forward, having a pro take larger photos and giving you the raw files so that you can use them however you want is much better. For example, you may decide that you want to run a lead generation campaign on social media using photos with the great image quality from previous clients and quotes about their experience in the process.
In this situation, having the raw files organized on a cloud storage solution makes it easy to go back through photos you’ve collected from different devices and photographers over the past few months so that you have the assets to use for your social media campaign. Whether you’re using Prime Photos, Dropbox, Google Drive, iCloud, OneDrive, or another photo storage option, the best online photo storage platforms make it easy to access and organize these photos from a variety of folders and places, meaning that regardless of the file size or date they were taken you’ll be able to use your photo storage to find the right files to make your lead generation campaign successful.