Having the right marketing can go a long way in keeping your business sustainable. With good marketing, you are constantly able to grow your brand and boost your sales, while bad marketing can make your sales wither. Oftentimes, the biggest differentiator between you and the next successful iteration of your business comes down to solid marketing and branding. If you’re looking for marketing ideas to help put your company on top, these ideas can’t be beaten.
Try Out Different Tech
There are plenty of different technologies to try when you want to give your business that extra edge. Some companies have already started to experiment with newer social media platforms like Tik-Tok and Snapchat. While these sorts of approaches may not work for every business, it’s still worth thinking about and paying attention to them. Sometimes, online platforms or apps can help you to identify a trend and wind up informing another aspect of your marketing strategy anyway.
Another type of technology that can be really useful is tapping into the power of free ringless voicemail drops. Ringless voicemail, like the name suggests, delivers a voice message to a user’s phone without their phone ever ringing. This allows you to unobtrusively send them important information without needing to interrupt their day. Many times, customers may not answer the phone if they see it ringing and don’t recognize the number displayed in caller ID, but having the ability to leverage a different form of technology may result in you actually connecting with the customer.
Develop An Authentic Voice As A Brand
If your brand’s voice doesn’t match your products or services, this can create a disconnect with consumers. Potential customers want to better understand you through your marketing, and you can muddy the waters with an inconsistent or ineffective approach to your marketing communications. When it comes to creating your brand voice, there are a variety of steps you can make to create a more unique brand. Start by creating a word bank that features buzzwords and phrases that your brand will want to frequently use.
It’s a good idea to think about how these words (or even specific hashtags) will be implemented in various forms of social media, too. For example, you might take a slightly more informal approach to Instagram or handle Twitter posts with less verbosity. Most importantly, be ready to have fun with it! If you can truly differentiate your brand with specificity, you’ll keep your customers engaged for years to come.
Consider An Agency
Sometimes the best strategy is identifying your weaknesses and finding a way to cover for them. Hiring an agency can be a major boon for busy companies or businesses with lean marketing or public relations teams. Not having to wear so many hats at once can make a big difference when it comes to growing your business overall, and an agency can give you much-needed insight and expertise. From monitoring your existing campaigns to analyzing why past approaches spoke to your customers more effectively than other attempts, an agency can definitely pull its weight if you choose the right one.
Best of all, it’s possible to find and retain an agency with experience serving specific niches, too. This allows you to really set yourself up for success with a company with demonstrable strengths marketing for credit unions and other niche businesses. The result is a marketing solution that allows your business to grow its advertising while also focusing on the other aspects of the business that need attending to.
While none of these ideas is the be all end all of the marketing strategies, the principles outlined above can make a big difference in your approach to better representing your business and its brand. Try some out the next time you’re brainstorming and you might be pleasantly surprised with how everything turns out.