When most people think about threats to their business, they likely think about physical threats like robberies, fires, or other natural disasters. While it’s true that these sorts of events are the kinds of things to be concerned about as a business owner, there is actually a much broader range of threats that, although less tangible, are just as crucial to avoid. Perhaps no single thing is as potentially threatening to your business as the internet.

The internet, of course, poses a variety of cybersecurity threats to companies of all sizes and industries. From phishing schemes and data theft to DDOS attacks, there are all kinds of ways that your business can get in trouble thanks to the internet. That being said, one aspect of online protection that’s frequently forgotten about comes down to reputation management and a deep understanding of what others are saying about you online. Read on to learn more about why it’s important to know what internet users are saying about your business and how you can protect your company from damaging online conversations.

How can internet users pose a threat to you?

There is a wide variety of ways that the internet can pose a threat to your business just because of internet users writing or planning damaging things about your business. For example, negative press can be particularly damaging, especially at a time when information can travel around the world with the click of a button. Sometimes, that sort of information involves negative press about a staff member or business executive affiliated with your company, and it can help to get ahead of stories like this so that you can take appropriate action. As recent stories involving business leaders like John Schnatter have shown, one offensive revelation can result in a wave of damaging press about your business. As such, it’s crucial that you know what’s being said about your employees by the public.

Another way that the internet poses a threat to your business is by allowing people to organize against your company. For example, if a protest or even an attack on your company is planned on the dark web or a private Facebook group, you may be at risk if you don’t know what’s being said. Finding a way to proactively monitor these sorts of platforms and ensure that you, your assets, and your employees aren’t at risk of being hurt can thus be vital if you want to sustain your business.

How can you find out what others are saying about you online?

If you don’t know the first thing about getting into private Facebook groups or the dark web, you don’t need to worry. A service known as LifeRaft can help you monitor and learn about any digital threats to you as they emerge. LifeRaft monitors a variety of websites and corners of the internet 24/7 so that you don’t have to. Best of all, you can set up instant notifications the second there’s an emergent threat to your business, whether it’s a planned attack, a threat to a member of your executive board, or just someone trespassing on your property..

LifeRaft is a trusted name in corporate security threat management, offering a suite of features to ensure that you get the information you need to protect your business when you need it. From location services that prioritize threats by geographic location to the ability to “go back in time” to past Facebook events and social media posts, you’ll have everything you need at your fingertips to understand the severity different threats pose to your business and act on this information.